Join us Saturday, April 25, 2026 for a full day of strawberry-themed fun in Sanford. The day kicks off bright and early at the Sanford Farmers’ Market, where you’ll find fresh local strawberries, recipe demonstrations, children’s activities, gardening tips from the Master Gardeners, and live Bluegrass music.
Stick around all day for the Strawberry Food & Shopping Stroll, featuring delicious strawberry-inspired dishes, cocktails, and mocktails from local restaurants and breweries. Downtown shops will offer strawberry-themed merchandise, sip-and-shop specials, and unique pop-up vendors throughout the day.
In the afternoon, head to Steele Street for a high-energy Downtown Alive! concert, complete with food trucks, a beer garden, and even a Fun Zone for the kids. Then keep the vibe going with a live DJ party, the perfect way to dance your way through the evening.
Be sure to pick up your Strawberry Sips Refillable Tea Cup from any participating shop, which gets you free tea refills all day long. With great eats, live entertainment, local flavor, and plenty of strawberry surprises around every corner, this year’s Strawberry Jammin’ Festival is one you won’t want to miss!
8:30am-12pm
Downtown Farmers Market
- Featured strawberry vendors
- Strawberry preservation seminars
- Recipe demonstrations
- Master Gardener
- Bluegrass Jam
- Children’s activities
8:30am-8pm
Downtown Sanford
Strawberry Food and Shopping Stroll
- Strawberry Featured Dishes, Cocktails and Mocktails from over a dozen restaurants and breweries
- Strawberry merchandise, shop and sip offerings, and pop up shops in all Downtown Sanford retail spaces (10am – 4pm)
10am-4pm
Steele Street
- DJ on Steele Street (10am – 1pm; 3pm – 4pm)
- Food trucks & beer vendors (10am – 4pm)
- Downtown Alive! concert with Catalinas (1pm – 3pm)
- Food trucks & beer garden (10am – 4pm)
- Fun Zone
10am-4pm
Charlie Watson Lane
Children’s Activities
More fun to book
Pick up a Strawberry Sips Refillable Tea Cup from any participating shop to enjoy free refills all day long. Hot tea, sweet tea, and flavored tea will be available throughout Downtown.
Strawberry Jammin’ Weekend Itinerary
Turn this sweet strawberry celebration into a full weekend of fun in Sanford—check out our weekend itinerary!