Strawberry Jammin’

May 11-13, 2023


Thursday, May 11
6 PM Downtown Alive! @ Depot Park
• Earth, Wind & Fire Tribute Band “September” performing on the Depot stage
• Strawberry Featured food trucks
• Specialty strawberry brews from local breweries

Friday, May 12
5-10 PM Cocktail Crawl @ Downtown Sanford

• Featured Drinks in Downtown Restaurants and Breweries
• Giveaways on Steele Street
• Photo opportunities in Charlie Watson Lane
• Live Music at Smoke and Barrel and Wild Dogs Brewing
5-10 PM Caroline Indie Fest @ Hugger Mugger
• 5 PM The Five Nines
• 6:15 PM Paleface
• 7:30 PM Hustle Souls 
• 8:45 PM The Pseudo Cowboys

Saturday, May 13
8:30 AM-noon @ Sanford Farmer’s Market

• Featured Strawberry Vendors
• Strawberry Blender
• Recipe demonstrations
• Master Gardener
• Bluegrass Jam with Bob Dotson and River Ridge
• Children’s Activities
8:30 AM-10 PM Strawberry Food Stroll
11 AM-4 PM @ Charlie Watson Lane

• Craft/artisan vendors (7 vendors)
• Live music by Whiskey Pines 11 AM-1 PM
1-5 PM Piedmont Blues Mural Dedication @ The Depot
• Pianist Huck Borden 1-1:30 PM
• Floyd Council Jr./Guy Unger 2-2:15 PM
• 12 Bar Blues Band 2:20-3 PM
• Allegheny Willi 3-3:30 PM
• Brick City KO 3:30-4 PM
• Lee County Allstars 4-5 PM
3-10 PM Carolina Indie Fest @ Hugger Mugger
• 3 PM Rhinestone Pickup Truck
• 4:15 PM Camp Culture
• 5:30 PM Haley Mae Campbell
• 6:45 PM Mom Rock
• 8 PM Blood Red River
• 9:15 PM Regence 
Year of the Trail, NC Trail Days Weekend Festival
Join us May 13 and explore a bevy of hiking, biking and paddling options in and around Sanford.

Sanford, NC invites you to dive into everything strawberry, May 11-13! Strawberry Jammin’ is a three-day celebration of the fruit that’s dear to many of our hearts and taste buds.

Head downtown Thursday evening to start your weekend with Downtown Alive! The season finale for this spring concert series at The Depot is a live performance by “September,” an Earth, Wind & Fire Tribute Band. Enjoy food trucks offering strawberry-inspired dishes and specialty strawberry brews from local breweries as well.

Get ready Friday evening to make the rounds downtown to various restaurants and bars on the Strawberry Cocktail Crawl! At each stop, sip and savor a variety of strawberry-themed food and drink. Along the way, grab selfies in Charlie Watson Lane and enter giveaways at shops on Steele Street. There’s also plenty of live music to enjoy at the Carolina Indie Fest hosted by Hugger Mugger Brewing. You’ll also find musical acts cranking out the tunes at both Smoke and Barrel and Wild Dogs Brewing.

Saturday is jam-packed with even more exciting experiences and events! Begin your morning at the Sanford Farmers’ Market, visiting strawberry vendors, watching recipe demos, listening to Bluegrass, and so much more! From there, grab a bite (or several) to eat on the Strawberry Food Stroll. Round out the afternoon, browsing vendors and catching performances on Charlie Watson Lane followed by the Piedmont Blues mural dedication in Depot Park. For a “berry,” awesome evening, head back to Hugger Mugger Brewing for even more amazing music at the Carolina Indie Fest.

Merchant & Restaurant offerings:

  • Downtown
  • around town
Sandra’s Bakery - Strawberry cake slices & strawberry donuts
Milie’s Mama Bakes - Chocolate covered strawberries, strawberry cupcakes, strawberry cookies
The Purple Poodle - Strawberry mimosa & strawberry themed giveaway
Beech & Boon - Strawberry shortcake cups & strawberry apparel
Wild Dogs - Strawberry mojito slushies, strawberry slushies
La Dolce Vita Pizzeria - Strawberry shortcake, strawberry gelato, strawberry italian cream soda, magic strawberry cider by Cider Boys, Grove Strawberry wine
Hugger Mugger - Strawberry cream ale
Added Accents - Strawberry refreshment
Mrs. Lacy’s - Strawberry shortcake
Chocolate Cellar - Strawberry truffles and strawberry wheat beer, strawberry wine
Cafe 121 - Strawberry fields salad
Buttermilk Biscuit Bar - Strawberry jam french toast biscuit
Libations 139 - Strawberry lime mojito
Dossenbach’s Finer Furniture - Free Lee County delivery for purchases made May 11-13
High Cotton Couture - Strawberry champagne punch
With Love - Strawberry lemonade prosecco cocktail
Piper-Kate & Co. - Strawberry punch and a giveaway
Wengers - Strawberry stuffed French toast
Cafe 121 - Tasting Queens Market collaboration - Four-course luncheon tasting menu celebrating the abundance and versatility of fresh, beautiful local strawberries. Saturday May 13th 11:30 AM
Only 10 seats for this event. Ticket link
Family Grounds Coffee - Bagel with strawberry cream cheese
Fonda Lupita - Strawberry basil cocktail
Camelback Brewing - Strawberry pale ale
Pop Heaven - Strawberry cheesecake popcorn, strawberry cheesecake fudge
Los Charros - Strawberry margarita
Catherine Ann’s Cookie House - Homemade strawberry cheesecake ice cream, hand decorated sugar cookies, homemade strawberry ice cream
Howard’s Dips & Dogs - Strawberry lemonade and fresh strawberry shortcake